Bird of a feather flock together

Themed based activities such as walking typically attract like minded individuals who have similar interests and viewpoints on life. As a walk leader I regularly stumble upon members on a walk discussing current affairs, politics, astro physics, love and relationships. I firmly believe that the social aspect of a group is a huge marketing opportunity that every Publicity Officer needs to promote. People definitely join walking groups for the social interaction. So often I hear from new members that they were attracted by the social structure of organised walks. Many of these individuals were interested in walking before but found walking alone or having to decide where to go a barrier. Therefore, the opportunity of turning up to an organised event with other people where all the elements have already been decided is very appealing.

With Valentines Day approaching it is worth noting that the sociable aspect can often lead to finding a future partner. Meeting someone within a group of walkers is far less threatening than two people meeting on a blind date. The group dynamic of walking allows individuals to get to know each other casually and avoids the potential embarrassment of rejection. For the Sheffield 20 to 30s Walking Group this unassuming format has led to 5 marriages out of the group over the last 6 years. So it is fair to say that there is someone out there for everyone. You only have to look in the right place. So, if you are looking for someone who shares your love of walking and the outdoors where better to find them than in a walking group.